Success of the Adidas Logo
Branding images in nutshell presents evolution of one the most iconic company logo.
In 1949 Adidas logo was designed and introduced by founder, Adi Dassler, who
first used the three stripes on Adidas footwear making the company instantly recognizable.
In 1971 highly simplistic black three stripes
evaluated when Käthe and Adi Dassler created the Trefoil
logo as an additional mark of the Adidas brand. The theme of three
stripes is still evident in the look, they cross the leaves diagonally. This
logo represents the fact that Adidas brand was a lot larger and more diverse
that it used to be while still keeping the classic Adidas look. It is still
used on some of their products, particularly their line of classic products.
Most of their high-performance products have moved on to a third and final logo. The slanted three bars were introduced by Peter Moore as an integrated corporate design and it represents some of the finest equipment that Adidas sells. This logo more than the others is supposed to have a lot of meaning. Keeping the three stripes being known for, company also add something to give the logo some power. It was made to look like the shape of a mountain to symbolize challenges to be faced and goals to be achieved.
Most of their high-performance products have moved on to a third and final logo. The slanted three bars were introduced by Peter Moore as an integrated corporate design and it represents some of the finest equipment that Adidas sells. This logo more than the others is supposed to have a lot of meaning. Keeping the three stripes being known for, company also add something to give the logo some power. It was made to look like the shape of a mountain to symbolize challenges to be faced and goals to be achieved.
Success of the Adidas
logo probably started in a very simple design. Three black stripes makes for a
very striking design, and it can be placed on almost any product. The fact that
no Adidas logo changes too much from the original design means that all of
their logos empower their brand without the risk of going unrecognised.
Opinions about the
design of the Adidas logo may be different but there is no doubt that it is
effective as almost anyone who sees it can tell it belongs to Adidas. It seems
to be Trefoil the most appreciation in opposite to bars which may look for
somebody dumb.
References:
ttps://www.logaster.com/blog/adidas-logo
http://www.neogaf.com/forum
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