Google Logo
Deliberate simple approach effective captures attention and daily inspiration gets the message across straight away. The literal indoor scene, sofa with the keys may suggest the importance of buying new own home giving strong first impression. However, wider meaning is created together by the keys in the central part in the picture and Google logo with search field in the bottom right corner.
Because we can’t find here any details of the literal estate agent, the message behind the primary image is: how much simpler life would be if we possess the keys - Google searching - to find everyday objects that have tendency to go missing.
Daily inspiration, minimalist style in white and subtle tones with colorful Google logo highlight remarkable concept for creative resolution to advert a multimedia Google’s
campaign. Great idea, Fantastic,
Destination very large – there are just few opinions about the advert. In great average positive impression there are also some negative, e.g. …biggest key shadow could be well “photoshoped”,
These don’t make any sense, No agency given, but - in my opinion - there is Google clever invitation
to go through the research.
References:
www.pinterest.com/integraphix/print
(accessed 12 10 2014)
www.dailyinspiration.nl/creative-ads-google
(accessed 11 10 2014)
www.dzinepress.com/2010/.../30-coolest-minimalist-print-ads (accessed
11 10 2014)
www.smashingtips.com/35-creative-ads-that-makes-you-look-twice
(accessed 11 10 2014)
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